Putting fashion forward – Raidha Ismail Shafeeq (BOBBY)

Born in Maldives (1988) Raidha began her career in studying fashion design in Northumbria University UK at AOD in Srilanka. This is where it all started for this gifted, young fashion designer in the Maldives where she mastered the art from level zero to top.

‘My mom use to stich at home. That’s probably when I first thought of it that way. But the biggest push would be AOD. I am so obliged I decided to join there. Fashion is captured best in AOD!’

Raidha stunned the crowd at the bridal fair the previous years with her absolutely amazing wears. She is well known among ladies for her unique casual and ready to go wears. And currently, one of the top leading designers in the Maldives.

For the past five years, she has been combining her passion along with inborn talent to envision master pieces that exude feminist and sensuality with a creative touch that is all her own. Her amazing works shown at various occasions gives great evidence to this.

Talking about her major accomplishments, Raidha emphasizes the Colombo fashion week 2011. She was given the chance to represent AOD and her full collection was on casual wears and evening dresses. In addition to this, she also highlights her work done for the ICBT fashion show where she brought in deep flavor to the whole set up by sprucing up gorgeous models in modernized Maldivian traditional wears – which was obviously exhilarating and a massive eye opener for her.

This is no ordinary fashion designer to you. What’s really interesting about Raidha is the fact that she is so passionate and dedicated on her work. Let me try squeeze in few crucial names from her long list of inspirations and role models.

Favorite icons till today includes Chanel, zuhir murad, eli saab, naim khan and Versance. Stephane Roland is one of her most preferred designer and the biggest inspiration till today.
Raidha tries her level best to keep up to the fashion world and brings out the best in her products by adding a lot of her own innovative and exclusive style. This is absolutely one reason why her customers adore her to bits!

Undoubtedly, life of a fashion designer sure will be busy. Deadlines and other obstacles. But her bubbly personality tells us she has a joyful life going strong. However, I didn’t miss out on the opportunity to ask her about how she manages time. She laughed too hard on this one though.

Time management? Work? 24/7, it is!

Her first project was at her graduation where she enumerated the beauty of Maldives through her work. Raidha impressed her audience with a well-developed a concept based on underwater and did every little single bit of the whole project by herself. She describes this as one of her best works till today.

Work life must be hectic for her. But aren’t we all flabbergasted by how she manages to take care of self so good? With all the work going on, she still manages to look very elegant. All thanks to her Zumba skills and her clients helping her do her thing so fantastic! Moreover, like every other girl; Raidha has her own personal favorite icon in styling up and looks up to Olivia Palermo as her role model.

Fashion designing scene in the Maldives is currently grabbing major attention among youngsters. Our fashion designer for this issue recommends all the talented ones with sincere interest to go for it. She explains further that it’s not only about grasping the art of tailoring and goes on with all the electrifying things a fashion designer would be busy doing. Fashion concept building, technical development, research works, sketch development, fabric and color detailing are all every day words to a fashion designer. It also requires hard work, commitment and dedication.

Anyone with real interest should really do this. It keeps on getting better and better.

She looks for a day where she can have her own shop and brand going strong in the market. And here, all her fans are impatient for such a day too.

Go after your dreams, never give up till you succeed. Get inspired by life’ – Raidha

Summing up, it was a wonderful time working with Raidha. Thank you for the good vibes. Keep amazing us!

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